Reconverted industrial space - the former Fabrica de textile Bucuresti established in 1899, nationalized in 1948 and renamed “Intreprinderea nr. 2332 Bella Broiner”, to become Fabrica de Tricotaje Crinul in 1963. Reconversion into a concept bearing 3 articulations: Materia flagship showroom, interior concept store for selected independent brands, and art & design gallery. An unconventional concept that brings together designers, craftsmen, architects and clients; artists, curators and their public; trendsetters, tastemakers, communicators and consumers.